About
Towne Park Valet is a privately held valet and parking management company serving Milwaukee and a broad national footprint, backed by Greenbriar Equity Group and founded in 1988. The company operates across a wide range of settings including hotels, healthcare facilities, residential properties, sports and entertainment venues, civic institutions, and commercial and mixed-use developments. Its healthcare-focused division, Towne Health, specifically addresses patient and visitor parking needs at medical facilities. Towne Park is also affiliated with the Urban Land Institute and has been recognized as a WIP Impact Award finalist.
Services offered
Service areas
and 34 more cities
Where they work
Venue types Towne Park Valet works across Wisconsin.
At a glance
| Founded | 1988 |
|---|---|
| Ownership | private equity (Greenbriar Equity Group) |
| Headquarters | 744 N Vel R. Phillips Ave, Milwaukee, WI 53203, USA |
| Phone | (800) 291-6111 |
| Coverage | Wisconsin and 41 more cities |
How Towne Park Valet compares in Milwaukee
| Operator | Focus | Since | Status |
|---|---|---|---|
| Towne Park Valet | 4 service types | 1988 | Listed |
| 633 Structure (1123) | general-valet, corporate-event-valet | - | Listed |
| The MAC Structure (1141) | general-valet, major-venue-valet | - | Listed |
| MKE SmartPark Daily Parking | 6’11” Vehicle Clearance | general-valet, major-venue-valet | - | Listed |
Reputation
private equity (Greenbriar Equity Group) has operated since 1988 and lists Urban Land Institute among its associations.
Common questions
What types of properties does Towne Park Valet serve?
Does Towne Park have a dedicated healthcare valet program?
How long has Towne Park been in operation?
Who owns Towne Park Valet?
Is Towne Park affiliated with any industry organizations?
Before you book Towne Park Valet
A short checklist for booking valet. We have prefilled answers based on this operator's public information; confirm the rest with them directly.
- Staff and trainingTowne Park Valet staffs hospitality venues regularly. Ask how many attendants they will assign for your guest count and whether attendants are background-checked.
- Permits and venue coordinationTowne Park Valet works recurring venues including Hospitality (hotels/resorts), Healthcare (Towne Health), Multi-family residential, so they typically coordinate permits with venue staff. Confirm the process for your specific venue.
- Has Towne Park staffed properties similar to yours, whether hotel, healthcare, or mixed-use, in the Milwaukee area?Towne Park Valet has staffed venues including Hospitality (hotels/resorts), Healthcare (Towne Health), Multi-family residential. Ask whether they have staffed your specific venue, and request a reference or two.
- Booking termsTowne Park Valet has operated since 1988 (38 years), which usually means published booking terms. Confirm deposit amount, cancellation terms, and when the final headcount is locked.
- Does Towne Park staff Milwaukee locations with direct employees or through subcontracted labor?Ask whether attendants are W-2 employees or 1099 subcontractors. This affects insurance and accountability.
Milwaukee falls in a mid-to-lower cost market. A tip of 2 to 5 dollars per vehicle retrieval is a reasonable and appreciated gesture for valet attendants in this city. More on valet tipping